"No Nonsense" Business Strategy For
Your Restaurant That Will Win New Customers &
Bring Back Existing Ones.
team at Futura love good food so its not surprising
that we've developed a niche in creating brand
identities, websites and online marketing plans
for a range of restaurants, bars and catering
only do we have a wealth of experience in helping
restaurants accelerate their success, but we
also have a real passion for the sector, which
shows in the value we add to each client project.
in regular touch with our clients in the food
and hospitality industry and are always thinking
up strategies on how they can attract new customers
and bring existing customers in to their restaurants
we tailor each digital marketing plan to the
specific needs of our clients, some basic principles
can be applied across the board, which we thought
we'd share with you in this article.
Define Your Restaurant's Unique Selling Proposition
If you're starting
up a new restaurant you need to carefully consider,
define and explain what makes your restaurant
unique so that you can differentiate your business
from your competitors and entice prospective
customers to dine with you.
If you already
have a restaurant business, when was the last
time you checked out the competition and asked
yourself how uniquely your restaurant, décor,
food and services were positioned in the market?
We can help you research and define a USP for
your restaurant and articulate this in a statement,
which will underpin your entire business strategy
and marketing and becomes embedded in the minds
of your customers.
Create A Distinctive Brand Identity
needs to have a psychologically compelling brand
image. A brand is much more than a logo, it
is the visual representation of your Unique
Selling Proposition conveyed through design,
photography and slogans that tell your customers
why they should dine with you - and keep doing
A good brand
should be able to influence your customers on
a conscious and sub conscious level so that
they are not just eating your food, they are
benefiting from a unique dining experience.
Develop A Website Which Generates A Constant Flow
one of the most searched for businesses online,
yet shockingly have some of the most poorly
designed, unimaginatively branded, user unfriendly
websites we have seen for any sector!
Paying an amateur
to create an average website is a waste of money
and a HUGE lost opportunity for your restaurant.
A professional business driven website on the
other hand is the most powerful lead generation
tool at your business's disposal and can underpin
your restaurant's success, if integrated with
the rest of your marketing strategy.
Is your website
user friendly, does it give prospective diners
a feel of the ambiance of your restaurant and
the type and variety of food that you serve?
Are menus easy to navigate and share with others?
How easy is it to make a reservation or view
reviews from other diners? Does the website
COMPEL the visitor to make a reservation there
We would also
add that restaurant websites should be mobile
phone friendly. Often prospective customers
are looking for a good place to eat when they're
out and about and they will want to be able
to easily see all your website content on their
If your website
is not converting visitors into table reservations,
take away orders and building your customer
database, you need to take a long hard look
at why its underperforming and what action needs
to be taken to fix it.
Online Ordering & Home Delivery
With many people looking
to reduce the cost of eating out or simply wanting
to enjoy the comfort of eating at home, developing
a "home dining" side to your restaurant
with online ordering can add an excellent revenue
stream to your business.
ordering is increasing in popularity as more
and more people are getting used to shopping
online. Online ordering is no longer an option
but rather a necessity in order to compete in
the restaurant marketplace.
The average online
order is 18% higher than orders placed via the
telephone. Not only does online ordering automate
the process, it can also eliminate ordering
errors, reduces the amount of staff time spent
on the phone and provides you with invaluable
marketing data about the most frequently ordered
items on your menu and your customers' buying
preferences and demographics.
Getting Your Restaurant's Website Onto Page #1
If your restaurant is
not ranking on Page One of Google for your target
search terms e.g. "Lebanese Restaurant
in London" or "Indian Restaurant in
Mayfair" you are losing out on a huge number
of potential customers.
We know for a
fact that Restaurants are some of the most-searched
for businesses, in Google, an audience awaits
that is LOOKING for your restaurant online and
the chances are they can't find you!
Eating out can
be faddish - people are always on the look out
for the new, the fresh and the exciting - make
it easy for them to find you by investing in
a search engine optimisation campaign that gets
you onto page one of Google for relevant search
terms and once you've converted website visitors
into customers, we'll show you how to keep them!
Use Social Media to Engage With & Retain Customers
sites such as Facebook and Twitter have emerged
as dynamic platforms for customer engagement.
Fans or followers opt-in to receive real-time
updates and special offers from your business,
as well as being able to post their own comments
and feedback or participate in discussions.
who don't want to "cheapen their brand
image" with special offers are giving social
media users a backstage pass to their kitchens.
Restaurateurs are using social media to reveal
how their dishes are made, generate familiarity
with chefs and provide a means for diners to
share feedback on new and existing dishes.
The best way
of using Social Media is reminding people that
you exist and allow people to feel more involved
and engaged with that you are trying to deliver.
If used intelligently, social media can convert
one off diners into becoming regulars.
Email Marketing & Data Capture
Once your customers
finish their meal and leave your restaurant,
how can you keep in touch with them? Staying
at the top of your customers' minds is as easy
as a intelligently thought out email campaign.
Providing your customers with offers that are
of interest to them reminds them of why they
like you - and why they want to visit again
Pivotal to email
marketing is the creation of a targeted email
database of people who have dined at your restaurant.
Give your customers an incentive to join your
mailing list so that you can then market future
offers and promotions to them - or simply remind
them that you exist and they once enjoyed a
great dining experience with you!
up a new restaurant or growing a restaurant
in these tough times can be challenging, not
least because the marketing landscape has changed
significantly with new opportunities to understand
branding, business driven websites and online
marketing can improve the performance and effectiveness
of your marketing campaigns and allows you to
get closer to your customers, reaching the right
people with the right message at the right time.
Don't shy away from it, embrace it!
you'd like to discuss any aspect of your restaurant's
branding, website, marketing or business plan,
give us a call on 020 7993
4477. We'll be happy to advise how we can
help take your business further.
OFFER TO ALL RESTAURANT OWNERS READING
expertise is in making delicious food, but
that good food is going to waste if no one
can find it!
We are confident
that we can help you improve your bottom
line through the implementation of the
strategies discussed in this article -
and many more besides.
But we want you to feel confident that
you're dealing with a branding, website
development and marketing company who
CAN add value to your business.
To establish our
credibility, we are offering a FREE,
NO OBLIGATION, 1 HOUR BUSINESS & MARKETING
at our offices in central London,
OR at your restaurant, if located between
Zones 1 and 4, where at the very least
you will benefit from 5 strategies you
can implement straight away to grow your
In the interests
of managing our time, this offer is open
to the first
10 restaurant owners that respond to this
Please contact us on 020
7993 4477 or email us at firstname.lastname@example.org
for further details..
are delighted with the Sea Rock branding, photography
and website created by Futura. They have successfully
combined our knowledge of the restaurant trade
with their skills in branding, web design and
sound marketing acumen to develop a new and
highly effective business channel for our restaurant